Less hype more substance
The web is changing
Even while web users are becoming more sophisticated, many publishers are dumbing down their content and headlines, hyping poor products, adding more ads, making browsing more difficult, and generally doing everything under the sun to try to get people to "convert" better except for bringing real value.
It's a bit like what a major discount store did a few years ago with many of their stores when they reconfigured them to make shopping more difficult and started playing with prices to trick people into spending more money. Some shoppers did indeed spend more. Savvy shoppers just left.
We believe content publishing should be about adding value, not extracting it. And at Unuqus we seek to work with content publishers who are working to serve people and build lives over the long haul.
And so in a world where the web is becoming increasingly manipulative, dumbed down, and mechanized, we are going the other way and working to help bring real value to good people.
And so we believe the real value we bring isn't just in terms of dollars and cents, but in inspiring people and changing lives.
Real changes in real people
Perhaps a Mom in Missoula will read an article and make a dietary change that affects one of her children for the rest of their life.
Perhaps a teen in Texarkana will get a renewed vision for what her life can become.
Perhaps a Grandpa in Griffin will enjoy a restored relationship with his family.
Yes, we know these types of goals are very different than the typical goals you hear at blog conferences and in marketing circles.
But they are a lot more fun.