Visitors versus followers

Visitors are an advertiser's dream. If advertisers can get people to just show up, they can subtly influence their behavior in all sorts of ways. This, in a nutshell, is modern news publishing. This is also how its evil twin, clickbait publishing, works.

We know this generates revenue for the big players, but for passion driven content authors, visitor clicks are largely irrelevant.

Let's talk about Jessica. (totally fictitious character)

Jessica went through a crisis. It was hard. But Jessica searched for answers. Jessica found the answers, and now she is an expert. Now she wants to help everyone avoid the pain she went through.

So Jessica starts a blog. This is easy, she thinks. She sets up a really neat site, and now she is a blogger. Her Mom reads a few pages, her sister does too, but no one knows about her.

So Jessica learns how to spend money, drive traffic, and sell ads. But she is trading big money for small money. And none of her new visitors are staying around to listen to what she is saying.

Her visitors are simply transients, and not joining her tribe.

Jessica knows she has answers people need, but she also knows there is a discord between what she wanted to do and what she finds herself doing.

Simply, the louder she plays her music, the less people want to stay and listen.

Like "Jessica," many content producers are sucked in by techniques that generate clicks, but don't engender trust and relationships.

Let me ask you a simple question. If you were to stop producing content, would anyone miss you?

If you can say yes, you are likely moving in a healthy direction. As every Mom can attest, being needed isn't a business model, but having a tribe is a place to start.

If your business is leaving you feeling overwhelmed as it grows, and you are struggling to keep up with the demands of family, friends, business, and tribe, let us help you.

One of the biggest time sucks for many passion-based bloggers is social media. We can help with that. Check out our social media content services to find the plan that fits you.

-Luke Townsley